Privacy Policy

Privacy Policy — YFYV.studio (Sonic Embassy)

Effective Date: November 7, 2025

1. Introduction

Sonic Embassy (“we”, “us”, or “our”) operates the website YFYV.studio (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect personal information about visitors to the Site and our customers. This Policy also explains the rights available to individuals under applicable privacy laws, including the EU General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).

By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Site.

Business Contact
Sonic Embassy
Moncks Corner, South Carolina, USA
Email: studio@sonicembassy.com

2. Scope

This Policy applies to personal information collected through the Site and related services, including our e-commerce activities (including print-on-demand fulfillment partners), customer support, marketing communications, and Site analytics. It also addresses data processing where we act as a controller or, where applicable, as a joint controller.

3. Information We Collect

We collect the following categories of personal information:

a. Information You Provide

Account and profile data (if you create an account): name, username, password.

Order and payment information: billing and shipping addresses, contact phone number, email address, order history. (Note: payment card details are processed by third-party payment processors and are not retained by us except as allowed by such processors.)

Customer service communications: emails, messages, support tickets.

Marketing preferences: email subscription status and communication preferences.

User content (if applicable): comments, reviews, or other material you submit to the Site.

b. Information Collected Automatically

Usage and device data: IP address, browser type, operating system, referring URLs, pages viewed, time and date stamps, and other technical data collected via cookies and similar technologies.

Analytics data: aggregated or pseudonymized data used for Site improvement and analysis.

c. Information Collected from Third Parties

Fulfillment and payment providers: order and shipping details shared with print-on-demand partners (e.g., Printful, Printify) and payment processors (e.g., Wix Payments, Stripe, PayPal).

Third-party services: information from social media platforms, advertising networks, or other service providers when you interact with integrated features.

4. Legal Bases for Processing (GDPR)

Where GDPR applies, we rely on the following lawful bases to process personal data:

Performance of a contract (e.g., to fulfill orders and provide services).

Consent, when you opt in to newsletters, cookies beyond strictly necessary, or other marketing communications.

Legal obligation, where required by law (e.g., tax, accounting).

Legitimate interests, such as fraud prevention, network and information security, Site analytics and improvement, provided such interests do not override your rights and freedoms.

5. How We Use Personal Information

We use personal information to:

Process and fulfill orders, manage returns and exchanges, and communicate about purchases.

Provide customer support.

Facilitate payments and prevent fraud.

Operate, maintain, and improve the Site and our business.

Send marketing and promotional communications, where you have opted in or where permitted by law.

Comply with legal obligations and protect our legal rights.

Personalize user experience and deliver targeted advertising (where applicable and subject to your choices).

6. Cookies, Tracking & Analytics

We use cookies and similar technologies (pixels, local storage, device identifiers) to collect usage data, enable Site functionality, and serve targeted advertising. Third-party analytics and advertising services we may use include, but are not limited to, Google Analytics, Facebook Pixel, and analogous services provided by platform partners.

You can manage cookie preferences through your browser settings. Where required by law, we will request your consent before placing non-essential cookies.

7. Third-Party Services and Disclosures

We share personal information with service providers and partners who perform business operations on our behalf, including:

E-commerce platform providers (e.g., Wix).

Print-on-demand and fulfillment partners (e.g., Printful).

Payment processors (e.g., Stripe, PayPal).

Shipping carriers.

Email service providers and marketing platforms (e.g., Mailchimp, Klaviyo).

Analytics and advertising partners.

Legal, accounting, or other professional advisors when necessary.

These third parties are authorized to use personal information only as necessary to provide services to us and are contractually bound to safeguard the data. We may also disclose information if required by law or to protect the rights, property, or safety of Sonic Embassy or others.

8. Selling Personal Information / CCPA

We do not sell personal information for monetary consideration. To the extent any activity constitutes a “sale” under applicable law, you may exercise opt-out rights as described below.

California Residents

Under the CCPA, California residents have specific rights regarding their personal information. See Section 11 for details and how to exercise those rights.

9. Data Retention

We retain personal information for as long as necessary to provide services, fulfill transactions, comply with legal obligations, resolve disputes, enforce agreements, and as otherwise described in this Policy. Typical retention periods include:

Order and transactional records: retained for as long as required for tax and accounting purposes (commonly up to 7 years), unless a longer period is required by law.

Account data: retained while the account is active and for a reasonable period thereafter.

Marketing opt-in records: retained to document consent.
We periodically review retention periods and delete or anonymize data when no longer required.

10. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These include access controls, encryption in transit, and secure hosting practices. However, no method of transmission or storage is 100% secure; we cannot guarantee absolute security.

11. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights. To submit requests, contact us at studio@sonicembassy.com
. We may require identity verification and will respond within the time required by applicable law.

Rights under GDPR (EU/EEA residents)

Access: Request a copy of personal data we hold about you.

Rectification: Request correction of inaccurate or incomplete data.

Erasure (“right to be forgotten”): Request deletion of personal data, subject to legal exceptions.

Restriction of processing: Ask us to limit processing in certain circumstances.

Data portability: Receive a machine-readable copy of data you provided.

Objection: Object to processing based on legitimate interests or marketing.

Withdraw consent: Withdraw consent for processing where consent is the lawful basis.

Rights under the CCPA (California residents)

Right to know: Request disclosure of categories and specific pieces of personal information collected, sold, or disclosed and the business purpose.

Right to delete: Request deletion of personal information we have collected, subject to exceptions.

Right to opt out: Opt out of the sale of personal information (if applicable).

Right to non-discrimination: Not to be discriminated against for exercising CCPA rights.
To make a CCPA request, email studio@sonicembassy.com
 and provide sufficient information to verify your identity. Authorized agents may submit requests on your behalf with appropriate documentation.

12. International Transfers

Personal information may be transferred to, processed, and stored in the United States and other countries where our service providers operate. Where transfers occur from the EU/EEA or other jurisdictions with data transfer restrictions, we will implement appropriate safeguards (e.g., standard contractual clauses, as applicable).

13. Children’s Privacy

The Site is intended for general audiences and is family-friendly. We do not knowingly collect personal information from children under 13. If we become aware that personal data of a child under the age of 13 has been collected without parental consent, we will take steps to delete such information. If you believe we have collected information from a child under 13, contact us at studio@sonicembassy.com
.

14. Third-Party Links and Embedded Content

The Site may contain links to third-party websites, plug-ins, and embedded content (e.g., social media features, videos). These third parties have their own privacy practices, and we are not responsible for their content or practices. We encourage you to review third-party privacy policies before providing personal information.

15. Marketing Communications & Opt-Out

If you opt in to receive marketing emails, you may unsubscribe at any time by following the “unsubscribe” link in the email or by contacting studio@sonicembassy.com
. Even if you opt out of marketing emails, we may still send transactional or service messages related to purchases or your account.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the updated policy on the Site with the effective date. Significant changes will be communicated by prominent notice on the Site or by direct communication (e.g., email) where appropriate.

17. Governing Law and Dispute Resolution

This Privacy Policy and any disputes arising from it are governed by the laws of the State of South Carolina, USA, without regard to conflict-of-law principles. For residents of jurisdictions that limit choice of law, local mandatory laws may apply.

18. How to Contact Us

For questions, requests, or complaints regarding this Privacy Policy or our privacy practices, please contact:

Sonic Embassy
Email: studio@sonicembassy.com

Address: Moncks Corner, South Carolina, USA

If you are an EU/EEA resident and remain unsatisfied after contacting us, you may lodge a complaint with your local data protection supervisory authority. California residents may contact the California Attorney General regarding privacy rights.